保德信金融公司
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionD.a. Davidson & Co.
Latest Disclosed Ownership129,127 shares
Latest Disclosed Value $ 12,614,465
D.a. Davidson & Co. reports 7.37% increase in ownership of PRU / Prudential Financial, Inc.

On May 5, 2026 - D.a. Davidson & Co. filed a 13F-HR form disclosing ownership of 129,127 shares of Prudential Financial, Inc. (US:PRU) valued at $12,614,417 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 120,268 shares of Prudential Financial, Inc.. This represents a change in shares of 7.37% during the quarter. The current value of the position is $13,341,402 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F PRUDENTIAL FINL COM 744320102 129,127 8,859 7.37 12,614 -7.08 0.0765
2026-01-29 2025-12-31 13F PRUDENTIAL FINL COM 744320102 120,268 5,209 4.53 13,576 13.73 0.0832
2025-10-22 2025-09-30 13F PRUDENTIAL FINL COM 744320102 115,059 18,241 18.84 11,936 14.75 0.0764
2025-07-30 2025-06-30 13F PRUDENTIAL FINL COM 744320102 96,818 -742 -0.76 10,402 -4.53 0.0732
2025-04-28 2025-03-31 13F PRUDENTIAL FINL COM 744320102 97,560 -31 -0.03 10,896 -5.81 0.0875
2025-01-31 2024-12-31 13F PRUDENTIAL FINL COM 744320102 97,591 352 0.36 11,568 -1.77 0.0941
2024-11-13 2024-09-30 13F PRUDENTIAL FINL COM 744320102 97,239 -358 -0.37 11,776 2.96 0.0972
2024-08-01 2024-06-30 13F PRUDENTIAL FINL COM 744320102 97,597 -4,138 -4.07 11,437 -4.24 0.1014
2024-05-13 2024-03-31 13F PRUDENTIAL FINL COM 744320102 101,735 -4,869 -4.57 11,944 8.03 0.1076
2024-02-09 2023-12-31 13F PRUDENTIAL FINL COM 744320102 106,604 2,690 2.59 11,056 12.12 0.1084
2023-11-08 2023-09-30 13F PRUDENTIAL FINL COM 744320102 103,914 8,760 9.21 9,860 17.46 0.1070
2023-08-11 2023-06-30 13F PRUDENTIAL FINL COM 744320102 95,154 -1,340 -1.39 8,395 5.21 0.0886
2023-04-25 2023-03-31 13F PRUDENTIAL FINL COM 744320102 96,494 2,083 2.21 7,978 -15.06 0.0897
2023-02-03 2022-12-31 13F PRUDENTIAL FINL COM 744320102 94,411 -13,527 -12.53 9,393 1.40 0.1108
2022-11-07 2022-09-30 13F PRUDENTIAL FINL COM 744320102 107,938 3,777 3.63 9,262 -7.06 0.1213
2022-07-28 2022-06-30 13F PRUDENTIAL FINL COM 744320102 104,161 1,117 1.08 9,966 -18.16 0.1252
2022-05-12 2022-03-31 13F PRUDENTIAL FINL COM 744320102 103,044 -4,603 -4.28 12,177 4.49 0.1327
2022-01-31 2021-12-31 13F PRUDENTIAL FINL COM 744320102 107,647 2,687 2.56 11,654 5.54 0.1242
2021-11-15 2021-09-30 13F PRUDENTIAL FINL COM 744320102 104,960 -9,435 -8.25 11,042 -5.80 0.1281
2021-08-10 2021-06-30 13F PRUDENTIAL FINL COM 744320102 114,395 746 0.66 11,722 13.22 0.1375
2021-05-07 2021-03-31 13F PRUDENTIAL FINL COM 744320102 113,649 13,245 13.19 10,353 32.14 0.1324
2021-02-10 2020-12-31 13F PRUDENTIAL FINL COM 744320102 100,404 15,019 17.59 7,835 44.45 0.1198
2020-11-02 2020-09-30 13F PRUDENTIAL FINL COM 744320102 85,385 36,748 75.56 5,424 83.12 0.0944
2020-08-10 2020-06-30 13F PRUDENTIAL FINL COM 744320102 48,637 -6,537 -11.85 2,962 2.46 0.0553
2020-05-05 2020-03-31 13F PRUDENTIAL FINL COM 744320102 55,174 2,907 5.56 2,891 -40.96 0.0564
2020-02-14 2019-12-31 13F PRUDENTIAL FINL COM 744320102 52,267 8,074 18.27 4,897 23.19 0.0791
2019-11-05 2019-09-30 13F PRUDENTIAL FINL COM 744320102 44,193 19,542 79.27 3,975 59.64 0.0712
2019-08-13 2019-06-30 13F PRUDENTIAL FINL COM 744320102 24,651 3,014 13.93 2,490 26.33 0.0464
2019-05-13 2019-03-31 13F PRUDENTIAL FINL COM 744320102 21,637 2,118 10.85 1,971 23.81 0.0339
2019-01-29 2018-12-31 13F PRUDENTIAL FINL COM 744320102 19,519 4,049 26.17 1,592 1.60 0.0310
2018-11-13 2018-09-30 13F PRUDENTIAL FINL COM 744320102 15,470 2,214 16.70 1,567 26.37 0.0279
2018-08-02 2018-06-30 13F PRUDENTIAL FINL COM 744320102 13,256 1,379 11.61 1,240 0.81 0.0243
2018-05-04 2018-03-31 13F PRUDENTIAL FINL COM 744320102 11,877 5,350 81.97 1,230 63.78 0.0254
2018-02-08 2017-12-31 13F PRUDENTIAL FINL COM 744320102 6,527 -240 -3.55 751 4.45 0.0157
2017-11-08 2017-09-30 13F PRUDENTIAL FINL COM 744320102 6,767 -408 -5.69 719 -7.23 0.0141
2017-08-11 2017-06-30 13F PRUDENTIAL FINANCIAL COM 744320102 7,175 -189 -2.57 775 -1.27 0.0175
2017-05-12 2017-03-31 13F PRUDENTIAL FINANCIAL COM 744320102 7,364 -2,636 -26.36 785 -24.45 0.0190
2017-02-15 2016-12-31 13F PRUDENTIAL FINANCIAL COM 744320102 10,000 -11,221 -52.88 1,039 -40.01 0.0236
2016-11-18 2016-09-30 13F/A-1 PRUDENTIAL FINANCIAL COM 744320102 21,221 6,422 43.39 1,732 64.17 0.0431
2016-11-14 2016-09-30 13F PRUDENTIAL FINANCIAL COM 744320102 21,221 1,732
2016-08-13 2016-06-30 13F PRUDENTIAL FINANCIAL COM 744320102 14,799 1,856 14.34 1,055 13.08 0.0310
2016-05-13 2016-03-31 13F PRUDENTIAL FINANCIAL COM 744320102 12,943 364 2.89 933 -8.80 0.0291
2016-02-12 2015-12-31 13F PRUDENTIAL FINANCIAL COM 744320102 12,579 -45 -0.36 1,023 6.45 0.0333
2015-11-13 2015-09-30 13F PRUDENTIAL FINANCIAL COM 744320102 12,624 5,655 81.15 961 57.80 0.0336
2015-08-14 2015-06-30 13F PRUDENTIAL FINANCIAL COM 744320102 6,969 264 3.94 609 13.41 0.0200
2015-05-06 2015-03-31 13F PRUDENTIAL FINANCIAL COM 744320102 6,705 86 1.30 537 -10.20 0.0176
2015-02-12 2014-12-31 13F PRUDENTIAL FINANCIAL COM 744320102 6,619 225 3.52 598 6.41 0.0196
2014-11-12 2014-09-30 13F PRUDENTIAL FINANCIAL COM 744320102 6,394 3,742 141.10 562 140.17 0.0190
2014-07-29 2014-06-30 13F PRUDENTIAL FINANCIAL COM 744320102 2,652 2 0.08 234 4.93 0.0079
2014-05-05 2014-03-31 13F PRUDENTIAL FINANCIAL COM 744320102 2,650 -1,652 -38.40 223 -43.40 0.0080
2014-02-13 2013-12-31 13F/A-1 PRUDENTIAL FINANCIAL COM 744320102 4,302 1,840 74.74 394 107.37 0.0147
2014-02-12 2013-12-31 13F PRUDENTIAL FINANCIAL COM 744320102 4,302 394
2013-11-14 2013-09-30 13F PRUDENTIAL FINANCIAL COM 744320102 2,462 253 11.45 190 20.25 0.0085
2013-08-16 2013-06-30 13F PRUDENTIAL FINANCIAL COM 744320102 2,209 2,209 158 0.0076
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.