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US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAdvisor Group, Inc.
Latest Disclosed Ownership6,696 shares
Latest Disclosed Value $ 1,891,000
Advisor Group, Inc. reports 11.41% increase in ownership of NOW / ServiceNow, Inc.

On February 12, 2020 - Advisor Group, Inc. filed a 13F-HR form disclosing ownership of 6,696 shares of ServiceNow, Inc. (US:NOW) valued at $1,890,415 USD as of December 31, 2019. The entity filed a previous 13F-HR on November 13, 2019 disclosing 6,010 shares of ServiceNow, Inc.. This represents a change in shares of 11.41% during the quarter. The current value of the position is $753,099 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2020-02-12 2019-12-31 13F SERVICENOW COM 81762P102 6,696 686 11.41 1,891 23.84 0.0131
2019-11-13 2019-09-30 13F SERVICENOW COM 81762P102 6,010 -1,020 -14.51 1,527 -20.84 0.0113
2019-07-31 2019-06-30 13F SERVICENOW COM 81762P102 7,030 687 10.83 1,929 23.34 0.0148
2019-05-09 2019-03-31 13F SERVICENOW COM 81762P102 6,343 2,418 61.61 1,564 123.75 0.0129
2019-02-11 2018-12-31 13F SERVICENOW COM 81762P102 3,925 681 20.99 699 10.25 0.0069
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 3,244 1,441 79.92 634 104.52 0.0064
2018-08-13 2018-06-30 13F SERVICENOW COM 81762P102 1,803 534 42.08 310 47.62 0.0043
2018-05-15 2018-03-31 13F SERVICENOW COM 81762P102 1,269 283 28.70 210 64.06 0.0029
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 986 307 45.21 128 62.03 0.0017
2017-11-06 2017-09-30 13F SERVICENOW COM 81762P102 679 96 16.47 79 27.42 0.0012
2017-11-03 2017-06-30 13F/A-1 SERVICENOW COM 81762P102 583 -15 -2.51 62 16.98 0.0011
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 583 -15 62
2017-11-02 2017-03-31 13F/A-1 SERVICENOW COM 81762P102 598 8 1.36 53 20.45 0.0011
2017-05-15 2017-03-31 13F SERVICENOW COM 81762P102 598 8 53
2017-11-02 2016-12-31 13F/A-1 SERVICENOW COM 81762P102 590 92 18.47 44 12.82 0.0010
2017-01-31 2016-12-31 13F SERVICENOW COM 81762P102 590 92 44
2017-11-02 2016-09-30 13F/A-1 SERVICENOW COM 81762P102 498 -189 -27.51 39 -11.36 0.0009
2016-11-08 2016-09-30 13F SERVICENOW COM 81762P102 498 -189 39
2016-08-11 2016-06-30 13F SERVICENOW COM 81762P102 687 44
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.